Each video links to a lead page in your brand, a quiz, a home value page or a video page, and every lead is credited to the video that sent them. Each lead is sent to your CRM.
A good video ends and the viewer has nowhere to go but the next video.
02
Leads land in five places
A form here, a message there, a spreadsheet nobody opens.
03
You cannot tell what worked
Which video made which lead? Most agents are guessing.
Three lead pages, in your brand
What your leads see
Neighborhood quiz
A quiz that shows them where they fit
Each quiz opens with your headline, how many of your areas they can choose from, your areas on a live map and one Start your quiz button.
A live count as leads answer. In the Neighborhood quiz, leads see after each answer how many of your areas still fit.
Results on a map with match scores. Results show the areas that fit on a map with numbered pins, a match score and reasons for each, or the closest areas and what each one misses.
Facts about each area, with the source. Each result card counts the parks and trails, places to eat and drink, and beaches and marinas inside the area, and names the data source.
A preview of their matches before the form. Before the contact form, leads see how many of your areas match them and the top match score, never an area name, then the full results after.
Home value
Sellers get an estimate. You get the lead.
A seller types an address and sees an estimated value range, the facts on record, nearby sales and an equity calculator. You get the lead.
Your booking link as the main button. Add a booking link and it becomes the main button on a lead's results, with your Text link under it when you added a mobile number.
A confirmation page after they book. After a lead books, they land on a page with your video and the questions people ask before a first call.
Video page
A video page that keeps people watching
Relocation and buying or selling each get their own video page with a call form, ready for a link in your YouTube description.
Breakout videos on every video page. Each video page shows your video, a Book my free call button, short breakout videos that answer common questions, then your form and booking.
Video starts muted, one tap for sound. The video page starts playing muted with a Click to unmute card, and a view counts from the first unmute.
Pick a time without leaving the page. With a Calendly event link, a lead picks a time on the page itself and then sees your confirmation page.
On every page
Your brand onlyYour lead page shows your name, photo, colors and brokerage, never Known Local or Knownbot.
A Text link to your phoneAdd your mobile number and leads get a Text link with your first name on every quiz step and on their results.
Your client reviews on your pagesAdd up to 3 client reviews and leads see the quotes on their quiz results, your home value page and your confirmation page, as you entered them.
A share image in your brandWhen someone shares your lead page link, the preview image shows your name, photo and colors, never Known Local.
Equal Housing note on every quizEvery quiz carries an Equal Housing Opportunity line and says matches use only the answers given in the quiz.
Equal Housing Opportunity
The difference
See which video made which lead
Your dashboard shows visitors, opt-ins and leads for each video, and every visitor is credited to the video they came from first.
One link for each video and funnel
Monthly report by video (demo data)
A link for each video or postPlan a post before you film it, tick the funnels it promotes, and each funnel gets its own link that credits every visit, lead and booked call to that post.
One tracking link per videoPlan a post, tick the funnels it promotes, and each funnel gets its own link, so every lead is credited to the video it came from.
Each funnel counted apartStats shows visitors, started, opted in and booked for each funnel's own page separately.
Leads, each with the video it came from (demo data)
Your recent leads with their answers
The Leads page lists each lead from the last 90 days with phone, email, every answer, the video they came from, and whether your CRM got them.
A monthly report by video
The monthly report shows visitors, opt-ins and leads by video for any month, ready to print or download as a CSV.
See where people stop in the quiz
The Neighborhood quiz stats show, for any range and video, how many people reached each question and where most stopped, never what they answered.
Video plays per funnel
Each funnel's stats show plays and how far people watched for its video page and confirmation page videos.
A fair housing check before anything goes live
Your areas, places and quiz headlines are checked for fair housing wording, and anything that fails stays hidden from leads until you edit it.
One color and your license on every page
Set one page color and your license number on Funnel pages; the header band, buttons and footer follow.
Headline tests
Test two headlines on any page
Write two or three headlines for a quiz, home value or video page. Each visitor sees one, and you keep the one that gets more sign ups or booked calls.
Yes. On a funnel's Headline test tab you write two or three versions. Each passes the fair housing check before anyone sees it. Quiz and home value pages are judged by sign ups, video pages by booked calls.
Leads go where you already work
CRM connections we have available
Each lead arrives with first name, email, phone, source, tags for topic and video, and a note with the quiz name, every answer and match scores.
Follow Up Boss
LoftyBeta
Sierra InteractiveBeta
ZapierWebhook (Zapier, Make)
kvCORE / BoldTrail: Use the webhook with Zapier's BoldTrail Create Contact action. We walk you through it.
Follow Up Boss, connected directlyKnown Local connects your Follow Up Boss account, checks it with one Knownbot Test contact, and can assign new leads to a teammate.
Sierra Interactive, connected directly (beta)BetaKnown Local connects your Sierra Interactive account, and new leads arrive with their tags and every answer as a note.
Lofty, connected directly (beta)BetaKnown Local connects your Lofty account, and new leads arrive with their tags and every answer as a note.
A signed webhook for Zapier or MakeFor other CRMs, Known Local can send every lead as signed JSON to any public https address.
kvCORE and BoldTrail through a webhookKnown Local connects kvCORE or BoldTrail through a webhook with Zapier or Make.
Your CRM key stays on our serverYour API key is never sent back to your browser; your settings show only its last four characters.
The area map
Your areas on a map
Places
Leads pick on a map
A live count as they answer
A preview before the form
Pick your counties, get your areasSearch the Florida metros, counties or cities you cover and Knownbot builds the areas inside them; hide or rename any.
Drive times to your placesAdd up to 8 places, like an airport or downtown, and leads can pick one with a drive time; minutes are typical drive times, not rush hour.
Facts about each area, with the sourceEach result card counts the parks and trails, places to eat and drink, and beaches and marinas inside the area, and names the data source.
Area prices with their sourceBuilt areas get a price range from Zillow home values, or Census estimates where Zillow has none, and results name the source.
Matched only on the choices leads makeAreas match on budget, location or drive time, home type and fees. Feel and nearby places only rank them, never schools, safety or demographics.
Day or Dusk maps for your leadsOn the Look page you pick Day or Dusk for every map on your lead pages. Day is the default.
Old way, new way
One link per video. One lead list.
Without it
Links in five tools and a spreadsheet
A different inbox for every form
No idea which video worked
Headlines picked by guessing
With Knownbot
A link for each video or post
Each lead is sent to your CRM
See which video produced each lead
Test two headlines on any page
Done with you
Known Local sets it up with you
A guided setup takes you one step at a time, from your brand to your links. Known Local connects your CRM for you.
Follow Up Boss connects directly. Sierra Interactive and Lofty connect directly too, in beta until they are tested on a live account. Other CRMs, including kvCORE and BoldTrail, can connect through a signed webhook with Zapier or Make, if Zapier or Make supports your CRM. Known Local sets up the connection for you.
Who owns my leads?
You do. Each lead goes to your CRM and shows on your own Leads page. No other agent can see your leads.
Does it work with videos I already posted?
Yes. Add a post for the video, tick the funnels it promotes, attach its YouTube link and paste the new link into the video description. Visits through that link count to that video.
Do I need a website?
No. Each funnel is its own page with its own link, built in your brand and ready to paste into a YouTube description.
What does setup involve?
A guided setup, one step at a time: your brand and contact details, then for each funnel its coverage, places, quiz page, video page, breakout videos and link. Known Local connects your CRM for you.
Can I test different headlines?
Yes. On a funnel's Headline test tab you write two or three versions. Each passes the fair housing check before anyone sees it. Quiz and home value pages are judged by sign ups, video pages by booked calls.
Is the fair housing check legal advice?
No. The fair housing check is a safety net and is not legal review. It flags wording in your areas, places and quiz headlines, and anything that fails stays hidden from leads until you edit it. You are responsible for the content on your pages.
How does matching work?
An area fits when it meets the lead's budget, where they want to be, drive time and home type, and fees when they pick that. The feel and nearby places only rank the areas that fit. Matching never uses schools, safety, demographics or who lives in an area.
Will my leads see Known Local or Knownbot?
No. Your lead page carries your name, photo, colors and brokerage only.
Do I need a CRM to start?
No. Leads from the last 90 days show on your Leads page with all of their answers. Known Local can connect your CRM any time to send new leads there and keep them longer.
What if my CRM is down when a lead comes in?
Knownbot keeps the lead and tries again with growing waits for about a day. Your Leads page shows whether each lead reached your CRM.
Is my CRM API key safe?
Your key is stored on our server only and is never sent back to your browser. Your settings show only its last four characters.
Do I have to enter every area myself?
Not in Florida. Name the metros, counties, cities or towns you cover, during setup or on the Areas page, and Knownbot builds the cities, towns and neighborhoods inside them. You can hide or rename any of them. Outside Florida, you add your areas by hand on the Areas page.
Where do area prices come from?
Built areas use the Zillow Home Value Index, or U.S. Census Bureau American Community Survey estimates where Zillow has none, and leads see the source named under their results. A price range you set on an area yourself is kept: data updates never replace it.
What do the quiz cards show?
Illustrations of home types, community choices and features, never people. Pick the style on the Look page: Classic (the default), Line, with small touches of your brand color, or Editorial, in muted earthy colors with a printed paper feel.
Every video you post, working for you.
Each video links to a lead page in your brand, a quiz, a home value page or a video page, and every lead is credited to the video that sent them.
